Built on top of the AIG OAKS Market & Marketing Readiness Brief (Oct 2026). Three 7-month tiers run Prove → Amplify → Convert & Compound for the OneFile-replacement platform across UK FE colleges and independent training providers. The marketing spine is LinkedIn paid ads + Google paid search + email campaigns; SEO, content, and events compound underneath.
Three reports, same card format as the other workspaces. Each one can be forwarded as-is.
Channel mix and spend across the three tiers: LinkedIn, Google, email, and retargeting, with the gates for when spend scales.
Roles, hiring sequence, and 30/60/90-day onboarding from 2.5 FTE to the full team that runs the plan.
UK further-education segments, buyer personas, and the triggers that decide who OAKS should pursue first.
Every market sizing, persona, channel benchmark, and salary band in this workspace is anchored to a primary or industry source. The full citation list lives in its Sources section at the end of each report.